Brand Story

Brand Story | Advocates of Sustainable Fashion

COCOLOVE's selection philosophy originates from its founder, Ms. CoCo Chang Hsinhua, focusing on sustainable living and responsible consumption.
Sustainability,

COCOLOVE was founded by Ms. Chang Hsinhua (CoCo Chang Hsinhua), and the brand's core philosophy is rooted in a long-standing commitment to and practice of sustainable living and responsible consumption. Ms. Chang Hsinhua has long been concerned with global environmental and social issues, and she integrates this philosophy into the brand's selection criteria and partner screening mechanisms.

In 2020, Ms. Chang was invited to participate in Earth Hour and encouraged her partners to join, setting a concrete action example for the brand's sustainability commitment.

Our company operates two major brands, each with a clear positioning and target audience:

COCOLOVE | "Finding the good in life for you"
Aimed at general consumers, it focuses on sustainable product selection and conscious consumption, helping consumers integrate sustainable living into their daily shopping. It provides carefully screened high-quality products and, through curated promotions and content advocacy, makes every purchase meaningful.

COCOLOVE PRO | "Let good things happen for you"
Aimed at corporate partners, it provides comprehensive brand empowerment services such as global procurement matching, brand distribution, channel integration, brand positioning, visual identity, and market strategy. This helps partner brands establish a solid market foundation and sustainable business model.

Both brands are centered on sustainable operations, striving to create authentic and meaningful brand value for both consumers and corporate partners.

The company takes the UN's 17 Sustainable Development Goals (SDGs) as its long-term development guide, covering aspects such as climate action, gender equality, reduced inequalities, and responsible consumption. It is committed to continuously collaborating with supply chain partners to gradually increase the proportion of sustainable product selections and social impact.

In 2026, COCOLOVE and COCOLOVE PRO will advance together, continuously deepening the core values of diversity, inclusion, and social equity. We believe that every consumer and brand partner who identifies with the concept of sustainability is a force for making the world a better place.

Contact Us | Join the Movement for Sustainability and Equity

We welcome all brands that support sustainability and social equity to contact us via our official LINE@ account (@cocolove).
We also sincerely invite partners who resonate with our philosophy to join us in promoting a better, more sustainable future.